{"id":12212,"date":"2026-06-19T12:58:18","date_gmt":"2026-06-19T12:58:18","guid":{"rendered":"https:\/\/afripixelprojects.com\/fresha\/?page_id=12212"},"modified":"2026-06-19T13:12:39","modified_gmt":"2026-06-19T13:12:39","slug":"our-values","status":"publish","type":"page","link":"https:\/\/afripixelprojects.com\/fresha\/our-values\/","title":{"rendered":"Our Values"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12212\" class=\"elementor elementor-12212\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66db720 e-con-full e-flex e-con e-parent \" data-id=\"66db720\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-25219a9 elementor-widget elementor-widget-html\" data-id=\"25219a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n    \/* 1. Full-width outer section wrapper breaking out of standard Elementor columns *\/\r\n    .fresha-values-outer-wrapper {\r\n        width: 100vw;\r\n        position: relative;\r\n        left: 50%;\r\n        right: 50%;\r\n        margin-left: -50vw;\r\n        margin-right: -50vw;\r\n        padding: 220px 0 120px 0; \/* Generous top padding so content sits beautifully below the peaks *\/\r\n        background-color: #ffffff;\r\n        overflow: hidden;\r\n        box-sizing: border-box;\r\n    }\r\n\r\n    .fresha-values-outer-wrapper * {\r\n        box-sizing: border-box;\r\n    }\r\n\r\n    \/* 2. 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Middle-constrained container centering content blocks perfectly *\/\r\n    .fresha-values-inner-grid {\r\n        position: relative;\r\n        z-index: 2;\r\n        max-width: 1200px;\r\n        width: 100%;\r\n        margin: 0 auto;\r\n        padding: 0 20px;\r\n        display: grid;\r\n        grid-template-columns: repeat(3, 1fr);\r\n        gap: 40px;\r\n        align-items: start;\r\n    }\r\n\r\n    \/* Column Typography Layout *\/\r\n    .fresha-values-column {\r\n        background: transparent;\r\n    }\r\n\r\n    .fresha-values-column h2 {\r\n        font-size: 22px;\r\n        font-weight: 700;\r\n        color: #0F206C; \/* Corporate Primary Blue *\/\r\n        text-transform: uppercase;\r\n        margin: 0 0 20px 0;\r\n        letter-spacing: 0.5px;\r\n        line-height: 1.3;\r\n    }\r\n\r\n    .fresha-values-list {\r\n        list-style: none;\r\n        padding: 0;\r\n        margin: 0;\r\n    }\r\n\r\n    .fresha-values-list li {\r\n        font-size: 14.5px;\r\n        line-height: 1.6;\r\n        color: #222222;\r\n        margin-bottom: 12px;\r\n        position: relative;\r\n        padding-left: 18px;\r\n        font-weight: 500;\r\n    }\r\n\r\n    .fresha-values-list li:last-child {\r\n        margin-bottom: 0;\r\n    }\r\n\r\n    \/* Corporate Accent-Green custom bullet configuration *\/\r\n    .fresha-values-list li::before {\r\n        content: '\u2022';\r\n        position: absolute;\r\n        left: 0;\r\n        top: 0;\r\n        color: #00AA52; \/* Corporate Accent Green *\/\r\n        font-size: 18px;\r\n        line-height: 1;\r\n    }\r\n\r\n    \/* Mobile Responsive Framework *\/\r\n    @media (max-width: 991px) {\r\n        .fresha-values-inner-grid {\r\n            grid-template-columns: 1fr;\r\n            gap: 45px;\r\n        }\r\n        \r\n        .fresha-values-outer-wrapper {\r\n            padding: 180px 0 80px 0;\r\n        }\r\n    }\r\n<\/style>\r\n\r\n<div class=\"fresha-values-outer-wrapper\">\r\n\r\n    <!-- Dynamic full-width background layer rendering milky mountains & terrain contours -->\r\n    <div class=\"fresha-milk-sky-vector\">\r\n        <svg viewBox=\"0 0 1440 800\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <defs>\r\n                <!-- Silk-textured milky white gradient definition -->\r\n                <linearGradient id=\"milky-mountain-grad-1\" x1=\"0%\" y1=\"0%\" x2=\"0%\" y2=\"100%\">\r\n                    <stop offset=\"0%\" stop-color=\"#FFFFFF\" \/>\r\n                    <stop offset=\"30%\" stop-color=\"#F2FAF6\" \/>\r\n                    <stop offset=\"100%\" stop-color=\"#FFFFFF\" \/>\r\n                <\/linearGradient>\r\n                <linearGradient id=\"milky-mountain-grad-2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\">\r\n                    <stop offset=\"0%\" stop-color=\"#EAF6F0\" \/>\r\n                    <stop offset=\"60%\" stop-color=\"#FFFFFF\" \/>\r\n                    <stop offset=\"100%\" stop-color=\"#FFFFFF\" \/>\r\n                <\/linearGradient>\r\n            <\/defs>\r\n            \r\n            <!-- Mint Green Sky Horizon Layer filling only the very top valley peak profiles -->\r\n            <rect width=\"1440\" height=\"800\" fill=\"#E2F3EC\"\/>\r\n            \r\n            <!-- Background Milky Mountain Peaks (Breaks the straight line completely) -->\r\n            <path d=\"M0,140 Q360,40 720,130 T1440,80 L1440,800 L0,800 Z\" fill=\"url(#milky-mountain-grad-2)\" opacity=\"0.65\"\/>\r\n            \r\n            <!-- Foreground Crisp Milky Mountain Terrain Profile -->\r\n            <path d=\"M0,190 C240,90 480,240 720,160 C960,80 1200,210 1440,110 L1440,800 L0,800 Z\" fill=\"url(#milky-mountain-grad-1)\"\/>\r\n        <\/svg>\r\n    <\/div>\r\n\r\n    <!-- Centered Content Elements -->\r\n    <div class=\"fresha-values-inner-grid\">\r\n        \r\n        <!-- Column 1: BRAND VALUES -->\r\n        <div class=\"fresha-values-column\">\r\n            <h2>Brand Values:<\/h2>\r\n            <ul class=\"fresha-values-list\">\r\n                <li>Fresh milk equals Fresha Milk.<\/li>\r\n                <li>100% fresh milk no additives<\/li>\r\n                <li>Unbeatable value<\/li>\r\n                <li>Premium rich quality milk<\/li>\r\n                <li>One of the best milk brands in the market<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n\r\n        <!-- Column 2: QUALITY CONSISTENCY -->\r\n        <div class=\"fresha-values-column\">\r\n            <h2>Quality Consistency:<\/h2>\r\n            <ul class=\"fresha-values-list\">\r\n                <li>Meets ISO 22000: 2005 standards<\/li>\r\n                <li>Full value chain processes<\/li>\r\n                <li>Milk traceability from farm to consumer<\/li>\r\n                <li>Quality control checks at every stage of milk collection, production, packaging and all inputs<\/li>\r\n                <li>24 hour farm visits by Dairy Extension Officers<\/li>\r\n                <li>Farmer quality milk handling training<\/li>\r\n                <li>No product released to the market if the standards are not to specification<\/li>\r\n                <li>Qualitative consumer research focusing on quality delivery.<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n\r\n        <!-- Column 3: BRAND COMMITMENT -->\r\n        <div class=\"fresha-values-column\">\r\n            <h2>Brand Commitment:<\/h2>\r\n            <ul class=\"fresha-values-list\">\r\n                <li>Providing best quality products that surpass consumer expectation at greater value<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Values: Fresh milk equals Fresha Milk. 100% fresh milk no additives Unbeatable value Premium rich quality milk One of the best milk brands in the market Quality Consistency: Meets ISO 22000: 2005 standards Full value chain processes Milk traceability from farm to consumer Quality control checks at every stage of milk collection, production, packaging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12212","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/pages\/12212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/comments?post=12212"}],"version-history":[{"count":25,"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/pages\/12212\/revisions"}],"predecessor-version":[{"id":12238,"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/pages\/12212\/revisions\/12238"}],"wp:attachment":[{"href":"https:\/\/afripixelprojects.com\/fresha\/wp-json\/wp\/v2\/media?parent=12212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}