Brand Values:
- Fresh milk equals Fresha Milk.
- 100% fresh milk no additives
- Unbeatable value
- Premium rich quality milk
- One of the best milk brands in the market
Quality Consistency:
- Meets ISO 22000: 2005 standards
- Full value chain processes
- Milk traceability from farm to consumer
- Quality control checks at every stage of milk collection, production, packaging and all inputs
- 24 hour farm visits by Dairy Extension Officers
- Farmer quality milk handling training
- No product released to the market if the standards are not to specification
- Qualitative consumer research focusing on quality delivery.
Brand Commitment:
- Providing best quality products that surpass consumer expectation at greater value
